"The Silent Audience"
We all at some time have wondered why some things we've posted to social media hasn't got the response we wanted or expected.
When you're a charity this can be particularly disheartening. You've just shared one of the best stories you've ever written. Perhaps you desperately need funding for something or maybe it's just about a message you want to get out.
Recently we read an article called "The Invisible Audience" by Next Web and started discussing the content at a recent trustee meeting. The basic premise of the article is despite the apparent lack of engagement there is a world of watchers. These watchers may not interact directly but do read and consider what you've said.
As the meeting discussion continued the trustees started to tell their own stories:
"I have been sharing stories from our charity page for months and hardly anyone comments or shares. But last week I spoke to a colleague who I barely know, who out of the blue mentioned how impressed they were about the charity I work for."
"I was contacted on Facebook by a friend I went to university with who is starting a new business. During the conversation she mentioned how great she thought the charity was. And if her new business venture took off she would do an event to raise funds for us. To my knowledge I have never known her to like or share one post. I was delighted and genuinely surprised"
"A lady who I met online through another group for my hobby said she regularly read our posts. But when I checked the list of "likes" on Facebook she hadn't even liked the page!"
This is just a selection of the few statements made during our meeting. It gave us, as a group some motivation to carry on. We are all now very aware that's important to keep posting and tweeting as there is a whole world of conversations and thoughts going on that we never see."
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