Our brief, then, was clear: mirror the consultation online so that we could collect like-for-like data and get 500 people to agree to paying £10 per year (thus demonstrating a recurring annual income of £5,000 to the Charity Commission).
So, what did we do? We set up a very simple Survey Monkey questionnaire, with exactly the same questions as the paper version. From there, we promoted the link via social media to the many supportive organisations that had a local focus. The effect was dramatic and the target of 500 individuals was reached in 48 hours.
As Bob Prew from Kings Heath Walk of Fame - one of the key members of the Community Arts Centre group - explains, "We're delighted to have reached our target so soon. Having an on-line form was crucial in helping us achieve this, so a big thank you to Tom for making this happen."
The world-wide web's a big place, but it can be used to great effect at a very local level with a little bit of thought and organisation.
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