Its aim was to get a feel for how the sector was - or was not - using social media and websites as part of every day activity.
Well, we've now had a chance to crunch the numbers and here are some of the things we learned...
Q1: What type of organisation are you?
Q2: Having an online presence is essential for what you do. Agree or disagree?
- 82% either agreed or strongly agreed with the statement;
- 18% disagreed with the statement;
- ...and noone sat on the fence!
Additional comments from those that disagreed, revealed that, although it was recognised as potentially useful, using social media was "not a high priority for investing time in."
Other comments included:
- "We target young people around the community and a lot of young people these days use social media rather than emails, flyers etc.. It is a better way to target our audience."
- "It is essential however it depends on the audience you are aiming to engage / share messages with. It's totally redundant if user groups do not have access to the internet or IT to get the messages in the first instance."
- "I think an online presence is really important for adding credibility to your organisation and helps to support your wider communications strategy. It also makes it easier for people - whether it's potential volunteers, funders or other professionals in your sector - to find out more about what you do, and how they can get in touch."
Q3: Does your organisation have a website?
Q4: Who is responsible for keeping you website up to date (if you have a website)?
- 36% of respondents advised that updating their website was the responsibility of one person, but it was not the main part of their role.
- 27% stated that all staff are responsible for updating the website and each have a different part of the site to maintain.
- Only 18% of respondents advised that they had dedicated, in-house teams to take care of website maintenance.
Q5: Does your organisation use any social media and, if so, which platforms?
And finally, Q6: If you do not use social media at all - or not very often - what are the reasons for this?
Close behind this was lack of time, with 40% of those responding to this question citing that as the reason for not using social media.
Other responses included:
- "Don't know what to say"
- "I can't help feeling that using Facebook, Twitter etc is just playing about."
We want to hear your thoughts on this topic as well, so please feel free to comment below. Do these results mirror your experiences, or are you surprised by some of the responses?